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OUR BLOG

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.
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Intro:    As a full service agency, we are asked this question a lot by our clients:   How can we …

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Our aim is to get your story out there! Here at Idenna we are in the storytelling business – but that …

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Simon’s Story For Change As part of our Stories for Change initiative, I decided to use my time to create an …

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Simon’s Story For Change For my Stories for Change project, I teamed up with The Riding for the Disabled centre in …

Final Straw-2

Cornwall Council: Life’s Better at 20mph Campaign The Brief In 2022 Idenna Creative won a tender with Cornwall Council on the …

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In a world with never-ending technological advances, a forever-changing media landscape, social applications on the brain, phones at our fingertips and …

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I am writing this from my childhood bedroom; the same place where I wrote my dissertation, graduated, and started my first …

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Cliché alert – what a year it’s been. Or … has it? I mean, there’s a very solid argument for saying “eveything’s …

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I’m obsessed, in the good way. Obsessed with sustainability, obsessed with finding new ways in which to limit our impact on …

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I can’t remember when I first heard about/saw the creative triangle but I remember being impressed. “Here it is, the golden …

Kickstart Scheme Jobs at Idenna Creative

Are you a young person looking to develop your career in Cornwall? We’re taking part in the government’s Kickstart Scheme, and …

Jargon-Busting-Guide-To-Marketing-Terms—Idenna-Creative

That thing, when you’re reading something but have to go over it eight times in an attempt to understand what has …

Zoo-keeper-with-lemur-Idenna-Creative

As with pretty much everything in life, creative marketing is all about balance. You want to make sure your campaign appeals …

How To Repurpose Your Blog Content – Idenna Creative

There aren’t many better marketing-related feelings than seeing a piece of your content really take off; inspiring your audience and attracting …

TOP SOCIAL MEDIA HACKS TO UP YOUR ONLINE GAME - IDENNA CREATIVE

Ever wonder why you aren’t getting many likes on that Facebook post you spent hours writing, or why your follower numbers …

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Time is of the essence. It might be a cliché, but it’s legit. People seem to be busier than ever nowadays …

Film Showreel 2020 - Idenna Creative

Introducing the Idenna 2020 Showreel! We always produce a yearly showreel but lockdown really gave us the focus to create something …

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Let me be clear; the idea that there is a whole tribe of people who are born to be and who …

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Being responsible for a team of highly intelligent, motivated and creative people whose average age is at least half my own …

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In part, I left my previous job because I wanted to feel more like I was part of a team. Idenna …

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“I need you now, more than ever before.” That was an email we received just after the UK government announced the …

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It’s 2.30pm on the Friday before the big Tuesday graphic design pitch. I’m running through my designs with another team member, …

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Through my 20 years of working in a Sales/Account Manager role, I have attended many network events. I have to say, …

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How do we do creative work? Say “creativity”, and most people will conjure up images of a magical voyage of discovery, …

Lifestyle-4

Our favourite brands communicate through visual platforms like Instagram and we are most receptive to the ones that speak to our …

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Everyone’s been there. We’ve all been whistling a tune or singing a ditty over and over again and can’t quite place …

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Bit strange, this. As the clock starts on my two hours of journal time, and I pull up the notes I’ve …

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We are currently gripped by a global pandemic that is taking thousands of people’s lives indiscriminately and most of us will …

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Isn’t it funny? When someone tells you to do something, you inherently don’t want to do it. Perhaps it’s unfinished business …

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When you work in a busy creative agency, ideas are super important – but coming up with them is a strange …

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When you’re used to a busy office – bouncing ideas off your team all day, meetings with clients, office dogs humping …

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The world of advertising feels a bit tense right now to say the least. Put anything out that’s too lighthearted and …

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If your business wants to refresh its brand and you’ve been given the exciting/a bit daunting/terrifying task of leading the project, …

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Here at Idenna, we understand that your brand represents the core of your business, reflecting where you’ve been and where you …

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Hi, I’m Dan – the new guy at Idenna. As the word team’s latest recruit and a total newcomer to the …

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“If you can put it in an email, don’t call a meeting…” is a common meme that frequents most workplaces. “I’m …

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Rhea’s Story For Change In the end, it seems I took my Stories for Change project pretty literally. Looking back now …

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Man’s Best Friend? More like, Man’s Best Co-Worker. Here at Idenna, we’re undoubtedly a team of dog lovers and are incredibly …

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Natalie’s Story For Change With two full days to work on a passion project of my choice, it was nigh on …

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This blog post serves two purposes: first I wanted to put pen to paper (or at least commit to a few …

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Recently, I reached a slightly out there conclusion about website projects: building a new website is a bit like having a …

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Cornwall is a place largely focused on community, so a collaboration of local, non-competitive businesses with similar audience demographics seemed like …

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We’ve had two bright and inquisitive work experience girls in the office this week, learning all things Idenna and the ins …

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Our ambitions at Idenna are always evolving. Guided by perpetually setting the bar a little higher, always stretching our imagination and …

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I had a seriously cool, penny-dropping moment this week. I’m the newbie in the office and, whilst I felt like I’ve …

The Final Straw Stories For Change Image

James’ Story For Change When I was a little and learning how to play football, I can remember a friend’s dad …

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1. For an exceptional hotel, produce a remarkable film. 2. Never try and sell something that doesn’t need to be sold. …

Lusty Glaze Carrots

When it came to making the latest film for Lusty Glaze there were three main requirements: it had to be quirky, …

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Live events can be tricky for us film makers. We want to capture everything and make the best film possible but …

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At Idenna we believe in storytelling; whether it’s through film, photos, tweets, radio commercials or any other medium, we don’t discriminate about …

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Ali’s Story For Change For my project, I collaborated with YouTube vlogger, vegan, minimalist, animal-rights, environmental warrior – Madeleine Olivia – …

Cornwall Beaver Project

Clare’s Story For Change Whilst studying at Exeter University and training to be a Dive Instructor, I started taking photos to …

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Idenna has a vacancy – here are 10 reasons you want to join us: 1) Our team is awesome We know it’s …

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Yesterday I attended one of the @UP_Cornwall Future Focus events at the Eden Project and, if there was ever a day I …

Importance of A Great Team Image for Blog

It’s my last day on the Idenna team. I sit here, in my final hour at my desk, feeling reflective. I’m …

It's Not News That Storytelling Is News Image for Blog

Confusing? I’ve come across so many articles, features and blogs recently that claim ‘storytelling is the new way to market your …

Need Social Media

If you’re reading this blog then your instincts are already telling you the answer and the answer is yes. Other assumptions …

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The Idenna team has grown over the last few years by harnessing the energy of some remarkable people. We are an eclectic …

Fake News Image For Blog

I know it’s a naïve question, but when did it become okay for politicians to lie? I am a once bitten …

Bellends

Having worked in the creative sector for 20 years now, I’ve delivered a whole heap of training events, brand and values …

Grief

Just before Christmas, I lost my brother Jason. I didn’t lose him ‘down the back of the sofa’ sense – he …

Ducks

I joined Idenna a year ago. One of the first things I noticed was how busy it was; thriving in fact. …

Tribe

You’re dozing off…then it comes to you, a line that would fit perfectly well in an ad campaign you’ve been working …

Blog about Blogs

Blogition: (A word we made up for blog tuition)   Are blogs a useful resource? Are they a time-consuming task that …

Youtube Fix Image For Blog

If you have logged into your YouTube channel in the last couple of days, you may have felt that heart-sink feeling as …

Wee for a Fee Image For Blog

The importance of musing – why sending money down the toilet could be the best move for your business… After struggling …

Am I Legend Image For Blog

Often, I feel I am a character from Dawn of the Dead! Part of a small handful of survivors, which have …

The Art of the Film Image for Blog

Storyboarding is a way to develop your story and its characters, and was originally used primarily as a tool on animation …

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There has been an outbreak of ‘Infectious Job Envy’ or IJE across the country. The source of this epidemic has been …

Sound

When we watch film and TV, it’s easy to take for granted all of the hard work that goes on behind …

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I first got into photography because I fell in love with the ability to tell someone a story through a picture. …

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When people ask me what I want to do with my career, I normally reply with advertising. Sometimes I say international …

Jargon Image for Blog

For far too long marketing jargon has tainted the perception of ad agencies across the globe. Last Wednesday I had the unenviable …

Xmas Card Image for Blog

As a busy creative agency, there is a temptation at this time of year to dash around to all our clients …

Nostalgic Xmas Adverts Image for Blog

John Lewis, Sainsbury’s, M&S and many other big brands have all released their big hitting festive TV productions onto our TV …

Blue Moon Image for Blog

View From a Blue Moon is a surf movie, so how has it hustled its way onto the Idenna blog? Well, …

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It’s 8.30pm and you finally sit down after a hectic day at work, you’ve cooked and eaten dinner, been to the …

TV Commercials Image for Blog

Before we get started, we are not claiming to be the experts, there are other agencies out there that will have …

Tip of the Iceberg Image for Blog

I have now been producing film professionally in Cornwall for over three and half years. I am still learning on a …

Attack of The Drones Image for Blog

Drones glorious drones…Over the past decade the increase of ariel footage via the use of piloted drones has exculpated enormously and …

There You Are Image for Blog

A wise old man once explained to me (unfortunately not on a mountain top) the difference between the person who walks …

CGI world Image for Blog

From my recent trips to the cinema I have built up an aversion to the ever frequent use of CGI, over the …

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Outsourcing – it’s basically like handing your baby over to a stranger, right? Wrong. Have you ever thought about all the …

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