OUR BLOG

Wrapping up 2024 It was a good year to feel proud of where we work. Being based in Cornwall sets us apart …

Why prioritising campaign agility may have a positive impact on your cost per result  Since infancy we’ve been conditioned to be fastidious …

This is a good news story about the recent campaign results we achieved for one of our favourite clients – The Great …

Cornwall, and Newquay especially, are synonymous with the ocean, surf culture and the free spirited flexibility of van life mentality. So it’s …

Things I learned about this month: SEO, the 3 perspectives, tenders (not chicken), controlling ideas, Skype and hummingbird cake. I had hoped …

Intro:    As a full service agency, we are asked this question a lot by our clients:   How can we …

Our aim is to get your story out there! Here at Idenna we are in the storytelling business – but that …

In a world with never-ending technological advances, a forever-changing media landscape, social applications on the brain, phones at our fingertips and …

I am writing this from my childhood bedroom; the same place where I wrote my dissertation, graduated, and started my first …

Cliché alert – what a year it’s been. Or … has it? I mean, there’s a very solid argument for saying “eveything’s …

I’m obsessed, in the good way. Obsessed with sustainability, obsessed with finding new ways in which to limit our impact on …

I can’t remember when I first heard about/saw the creative triangle but I remember being impressed. “Here it is, the golden …

Are you a young person looking to develop your career in Cornwall? We’re taking part in the government’s Kickstart Scheme, and …

That thing, when you’re reading something but have to go over it eight times in an attempt to understand what has …

As with pretty much everything in life, creative marketing is all about balance. You want to make sure your campaign appeals …

There aren’t many better marketing-related feelings than seeing a piece of your content really take off; inspiring your audience and attracting …

Ever wonder why you aren’t getting many likes on that Facebook post you spent hours writing, or why your follower numbers …

Time is of the essence. It might be a cliché, but it’s legit. People seem to be busier than ever nowadays …

Introducing the Idenna 2020 Showreel! We always produce a yearly showreel but lockdown really gave us the focus to create something …

Let me be clear; the idea that there is a whole tribe of people who are born to be and who …

Being responsible for a team of highly intelligent, motivated and creative people whose average age is at least half my own …

In part, I left my previous job because I wanted to feel more like I was part of a team. Idenna …

“I need you now, more than ever before.” That was an email we received just after the UK government announced the …

It’s 2.30pm on the Friday before the big Tuesday graphic design pitch. I’m running through my designs with another team member, …

Through my 20 years of working in a Sales/Account Manager role, I have attended many network events. I have to say, …

How do we do creative work? Say “creativity”, and most people will conjure up images of a magical voyage of discovery, …

Our favourite brands communicate through visual platforms like Instagram and we are most receptive to the ones that speak to our …

Everyone’s been there. We’ve all been whistling a tune or singing a ditty over and over again and can’t quite place …

Bit strange, this. As the clock starts on my two hours of journal time, and I pull up the notes I’ve …

We are currently gripped by a global pandemic that is taking thousands of people’s lives indiscriminately and most of us will …

Isn’t it funny? When someone tells you to do something, you inherently don’t want to do it. Perhaps it’s unfinished business …

When you work in a busy creative agency, ideas are super important – but coming up with them is a strange …

When you’re used to a busy office – bouncing ideas off your team all day, meetings with clients, office dogs humping …

The world of advertising feels a bit tense right now to say the least. Put anything out that’s too lighthearted and …

If your business wants to refresh its brand and you’ve been given the exciting/a bit daunting/terrifying task of leading the project, …

Here at Idenna, we understand that your brand represents the core of your business, reflecting where you’ve been and where you …

Hi, I’m Dan – the new guy at Idenna. As the word team’s latest recruit and a total newcomer to the …

“If you can put it in an email, don’t call a meeting…” is a common meme that frequents most workplaces. “I’m …

Man’s Best Friend? More like, Man’s Best Co-Worker. Here at Idenna, we’re undoubtedly a team of dog lovers and are incredibly …

This blog post serves two purposes: first I wanted to put pen to paper (or at least commit to a few …

Recently, I reached a slightly out there conclusion about website projects: building a new website is a bit like having a …

Cornwall is a place largely focused on community, so a collaboration of local, non-competitive businesses with similar audience demographics seemed like …

We’ve had two bright and inquisitive work experience girls in the office this week, learning all things Idenna and the ins …

Our ambitions at Idenna are always evolving. Guided by perpetually setting the bar a little higher, always stretching our imagination and …

I had a seriously cool, penny-dropping moment this week. I’m the newbie in the office and, whilst I felt like I’ve …

1. For an exceptional hotel, produce a remarkable film. 2. Never try and sell something that doesn’t need to be sold. …

When it came to making the latest film for Lusty Glaze there were three main requirements: it had to be quirky, …

Live events can be tricky for us film makers. We want to capture everything and make the best film possible but …

At Idenna we believe in storytelling; whether it’s through film, photos, tweets, radio commercials or any other medium, we don’t discriminate about …

Idenna has a vacancy – here are 10 reasons you want to join us: 1) Our team is awesome We know it’s …

Yesterday I attended one of the @UP_Cornwall Future Focus events at the Eden Project and, if there was ever a day I …

It’s my last day on the Idenna team. I sit here, in my final hour at my desk, feeling reflective. I’m …

Confusing? I’ve come across so many articles, features and blogs recently that claim ‘storytelling is the new way to market your …

If you’re reading this blog then your instincts are already telling you the answer and the answer is yes. Other assumptions …

The Idenna team has grown over the last few years by harnessing the energy of some remarkable people. We are an eclectic …

I know it’s a naïve question, but when did it become okay for politicians to lie? I am a once bitten …

Having worked in the creative sector for 20 years now, I’ve delivered a whole heap of training events, brand and values …

Just before Christmas, I lost my brother Jason. I didn’t lose him ‘down the back of the sofa’ sense – he …

I joined Idenna a year ago. One of the first things I noticed was how busy it was; thriving in fact. …

You’re dozing off…then it comes to you, a line that would fit perfectly well in an ad campaign you’ve been working …

Blogition: (A word we made up for blog tuition)   Are blogs a useful resource? Are they a time-consuming task that …

If you have logged into your YouTube channel in the last couple of days, you may have felt that heart-sink feeling as …

The importance of musing – why sending money down the toilet could be the best move for your business… After struggling …

Often, I feel I am a character from Dawn of the Dead! Part of a small handful of survivors, which have …

Storyboarding is a way to develop your story and its characters, and was originally used primarily as a tool on animation …

There has been an outbreak of ‘Infectious Job Envy’ or IJE across the country. The source of this epidemic has been …

When we watch film and TV, it’s easy to take for granted all of the hard work that goes on behind …

I first got into photography because I fell in love with the ability to tell someone a story through a picture. …

When people ask me what I want to do with my career, I normally reply with advertising. Sometimes I say international …

For far too long marketing jargon has tainted the perception of ad agencies across the globe. Last Wednesday I had the unenviable …

As a busy creative agency, there is a temptation at this time of year to dash around to all our clients …

John Lewis, Sainsbury’s, M&S and many other big brands have all released their big hitting festive TV productions onto our TV …

View From a Blue Moon is a surf movie, so how has it hustled its way onto the Idenna blog? Well, …

It’s 8.30pm and you finally sit down after a hectic day at work, you’ve cooked and eaten dinner, been to the …

Before we get started, we are not claiming to be the experts, there are other agencies out there that will have …

I have now been producing film professionally in Cornwall for over three and half years. I am still learning on a …

A wise old man once explained to me (unfortunately not on a mountain top) the difference between the person who walks …

From my recent trips to the cinema I have built up an aversion to the ever frequent use of CGI, over the …

Outsourcing – it’s basically like handing your baby over to a stranger, right? Wrong. Have you ever thought about all the …