The Idenna team has grown over the last few years by harnessing the energy of some remarkable people. We are an eclectic team all with our own ideas and areas of expertise. We embrace our individuality and actively avoid a rigid management culture. Instead we are one hundred percent client focused and believe in listening well, having good conversations and ensuring great client relationships. Idenna is all about the people – a great team filled with awesome individuals doing what they love. We are always:
With each other, with our clients, to new ideas. Every day in every way this crazy world we live changes. Nowhere more so than across our very crowded and complexed media landscape. We believe making the most of these changes requires an open mind and innate sense of curiosity. The mind is like a parachute. It doesn’t work unless it’s open.
We believe in the value of trust and so keep everything we do sincere, clear, and honest. We are very proud to say that honesty is one of our best policies.
What is professional doing in the values fabric of a young dynamic creative house, surely it’s too old school? We think it’s pretty important. There is always a danger when part of your remit is to explore the edges of the world we live in to forget the values that exist at the centre. We do both because they are both important.
Sure are. “Only dead fish go with the flow.”
Our values reflect the world we are trying to shape. Life isn’t always fair, when it is, it’s better. Business books will tell you only concern yourselves with the things you can impact. We are fair because we believe in being the change you want to see in the world.
Steadfast positivity, fun to work with and be around. “The best ideas often start with jokes, keep your thinking as funny as it can be.” Tough job but someone has to do it.
Brave, audacious, intrepid. Whatever we need to do to keep the pace and lead the way.