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Case Studies

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Final Straw-2

Cornwall Council: Life’s Better at 20mph Campaign The Brief In 2022 Idenna Creative won a tender with Cornwall Council on the rollout of revised speed limits in Cornwall – introducing 20mph areas initially in Falmouth & Penryn, Camelford and associated postcodes. From the initial brief and subsequent conversations with the Council’s Communications, Fire and Road Safety teams, Sustrans and Vision Zero, as well as local councillors, Idenna identified a …

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