• Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog

  Unit 14, Indian Queens Trading Estate,
Warren Road, Indian Queens, Cornwall TR9 6TL

  01726 250850

  Out of Hours: 07773 793135

  enquiries@idenna.com

Facebook Website Social Media Icon for Sidebar Instagram Website Social Media Icon for Sidebar Twitter Website Social Media Icon for Sidebar Vimeo Website Social Media Icon for Sidebar

Privacy Policy   Cookies
Idenna Environmental Policy
Implementation Plan - Equal Opportunities Policy

© 2020 Idenna Creative

Follow Us On Instagram
If this doesn't tempt you to go out and and grab y If this doesn't tempt you to go out and and grab yourself a treat, nothing will! 
.
.
.
#idenna #kernowchocolate #christmas #christmasbaking #cornish #cornishlife #cornwall #photography #creativeagency #cornwallfood #cornishchristmas #productphotography #chocolatephotography #bakingphotography #baking #chocolatebaking #idennacreative
Does anyone really need an excuse to look at irres Does anyone really need an excuse to look at irresistible chocolate photography? We think not!
.
.
.
#idenna #kernowchocolate #christmas #christmasbaking #cornish #cornishlife #cornwall #photography #creativeagency #cornwallfood #cornishchristmas #productphotography #chocolatephotography #bakingphotography #baking #chocolatebaking #idennacreative
If there's one thing we're in the mood for this Ch If there's one thing we're in the mood for this Christmas, it's food! Especially a bit of baking, and these shots of Kernow Chocolate Co's scrummy bars have our mouths watering for their sweet and sugary delights.
.
.
.
#idenna #kernowchocolate #christmas #christmasbaking #cornish #cornishlife #cornwall #photography #creativeagency #cornwallfood #cornishchristmas #productphotography #chocolatephotography #bakingphotography #baking #chocolatebaking #idennacreative
The Idenna team love to get out and enjoy the Corn The Idenna team love to get out and enjoy the Cornish weather - ALL Cornish weather!!! Some of us even enjoy a spot of cold sea swimming. Cornwall is such a great place for a creative agency to thrive, allowing for space to rest and gather inspiration. We love our surroundings... especially being by the sea!
.
.
.
#cornwall #cornwallcoast #cornwalllife #cornwallliving #creativeagencycornwall #creativecornwall #bythesea #creativeagency #creativefolk #film #photography #illustration #graphicdesign #copywriting #pr #craft #branding #webdesign #idennacreative #postitfortheaesthetics #cornwalldesign
Load More…
  • Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog

It’s Not News That Storytelling Is News

Posted by Lisa

Confusing? I’ve come across so many articles, features and blogs recently that claim ‘storytelling is the new way to market your business’. All this talk of ‘no more focus on brand identification and traditional PR, tell authentic stories’ is really not new. Without wanting to sound arrogant – that’s what we’ve always done, always believed, always promoted. People buy from people and we, the people, are the storytellers for the people. Yet, all of a sudden, it’s the new marketing hot topic. Perhaps we were just ahead of the game.

So, what does it mean to tell a story? Stories are based on specifics that may include characters or events and have a beginning and an end. They are honest (if non-fictional), heart felt and relatable and paint a picture of who you and your company are. Good stories are inspiring, influencing and possibly funny or emotional. From childhood through to adulthood we are told stories of many different kinds and we take or learn something from them. So, we are all familiar with storytelling but when it comes to telling your or your brand’s own story, it isn’t always that easy. That’s what we do and we’re experts at it. ‘Ah yes, that’s our story’ is a phrase we’ve heard so many times when we’ve listened, learned, understood then told a company what the story they should be telling about themselves is. Understandably, sometimes it’s harder to know what your story is when you’re in it!

Sat behind your desk on third coffee of the day battling to meet another deadline, stick to budgets and trying to keep your employees motivated leaves little room for thinking ‘what is our story and how can we tell it in an engaging way then get it in front of our target audience?’

Remember your story isn’t always all about you. You’ll be a main feature but people really want hear about stories they can relate to. Stories about people like themselves. Here are some key points for successful storytelling for businesses:

 

Understanding client persona

 

This is whom you’re talking to and talking about so the more you know about them the better. Who are they? What do they do?  What do they like/dislike? What drives them? What are their hobbies and where do they get their news and information from?

 

Make your client the hero/heroine

 

This is your client persona and they should be the main character of your story. They need a back-story that comes with challenges. Challenges that you can help solve. The story is this character’s journey and the happy ending is the antagonised hero or heroine who overcame their issue with the aid of your service or product.

 

Brand understanding

 

Knowing your brand and being able to articulate your brand are two different things – the latter is much harder. You need to understand your strengths, what solutions you offer that are better than anyone else’s and why your audience needs them.

 

Tell your story in the right way to the right people

 

This is vital. There is no point having a well thought out story if it isn’t reaching your prospects. Utilise the right platform. We tell stories through film, photography, audio, design and copy depending on what will be most effective for each individual project we work on. We then determine where the relevant audience are taking in their news and information. This could be on social media, print, TV, radio or a bespoke mix.

If you want to talk about how to communicate your story, or if you aren’t quite sure what your story is yet, why not get in touch with Jo, our account manager, on 01726 250850.

PREVIOUS POST
Does My Business Really Need Social Media?
NEXT POST
The Importance of a Great Team
Recent Posts
  • 2010 – 2020: 10 years of Idenna
  • 2020; the year of Hokey Cokey & Hocus Pocus
  • 5 things you can do to make your office eco-friendly
  • The creative, cheap or fast conundrum – it’s like planning an epic road trip
  • Could Idenna Kickstart Your Career? We’re Hiring!
Categories
  • Blog
  • Stories For Change
Archives
It’s Not News That Storytelling Is News | Idenna Creative
We use cookies to improve your experience. We'll assume that you're ok with this, but you can opt-out if you wish to.Accept Read More
Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Start Your Story Now