Before we get started, we are not claiming to be the experts, there are other agencies out there that will have produced a lot more TV spots than Idenna. That said, we are really pleased with the TV commercials we have made, the impact they have had and the positive response we have experienced.
Here are some of the our observations that may be useful to you if you are planning a TV campaign:
1 – Have clear objectives. What are you trying to achieve? Is your campaign exclusively to sell more product? To differentiate your business? To raise your company moral or to support a broader campaign? When your advertising is on TV, you have a potential audience of millions. Be clear on what you want them to learn about your business.
2 – Time your campaign well. ITV for example, offer surprisingly good rates on what you would think would be premium times. Make sure you know the best time to speak to your prospective customers. At Idenna, we offer a full planning and creative service to work with you to create and optimise your campaign.
3 – Stand out from the crowd. Make sure your commercial is remarkable by virtue of either – a very strong offer or a creative treatment that connects to your audience.
4 – Creating a remarkable and engaging TV commercial needn’t be expensive. A big idea can be expressed simply with a modest budget.
5 – Make sure you are well prepared. Here is a great blog from Sam that eloquently makes the case for solid groundwork to ensure a great end result:
6 – Inspire. Television advertising is an inspirational medium, make your production as good as your business.
7 – Capitalise on the momentum. A great TV commercial has the potential to inspire your customers, your team and your future customers. Our first Mitchell and Webber commercial created thousands of YouTube views within days of going live and was the basis for a broader maildrop campaign
8 – Allow as much time from production to broadcast as you can. Less stress and more opportunity to develop your campaign elsewhere.
9 – Buy local talent. We think you know why! If we need to explain, maybe you won’t be open to this particular line of persuasion. A creative agency which understands you, your business, customers and the broader opportunities, will help make your campaign a success.
10 – Use Idenna.