• Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog

  Studio 1876, 4 School Close,
Newquay TR7 3EN

  01726 250850

  Out of Hours: 07773 793135

  enquiries@idenna.com

Facebook Website Social Media Icon for Sidebar Instagram Website Social Media Icon for Sidebar Twitter Website Social Media Icon for Sidebar Vimeo Website Social Media Icon for Sidebar

Privacy Policy   Cookies
Idenna Environmental Policy
Modern Slavery Policy
Implementation Plan - Equal Opportunities Policy

© 2024 Idenna Creative

Follow Us On Instagram
Follow on Instagram
logo
  • Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog
logo
logo
Tip of the Iceberg Image for Blog

Tip of the iceberg

Posted by Sam

I have now been producing film professionally in Cornwall for over three and half years. I am still learning on a daily basis and relishing the challenge of producing visually captivating imagery with an intriguing story at its heart.

It’s incredibly satisfying to see the whole Idenna film crew push forward and create evermore impressive productions with each new completed project. Whilst our technical ability has no doubt improved along the way, the area which has seen the most marked improvement is pre-production. Pre-production is the unsung hero of film production, it’s the slightly geeky older brother of the cheeky twins ‘production’ and ‘post production’. Pre-production would rather be in the office storyboarding, casting and filling out risk assessments than be out in the field filming from a helicopter or the waves of Watergate Bay, or getting all the credit for the final colour corrected and visually stunning piece.

But the fact of the mater is without pre-production’s hard work, the helicopter would have been a Robin Reliant, the waves of Watergate would have wiped out a member of the crew and post-production would have no footage to work with.

The idea of pre-production is to make the following parts of the process go as smoothly as possible. It’s figuring out the what the problems will be before they occur and deciding exactly what it is you are trying to achieve before you head out and leave that vital piece of kit you need in the cupboard.

When you get it right, it feels like you’ve cheated, as the rest of the project seems to slot into place so beautifully and everything runs like a Swiss watch. And even when you miss something you have the capacity and clarity of mind to see an obvious solution to the problem.

So in many ways the parts of the production process that is seen by most (the days spent filming and the final product) are really only the tip of the iceberg. The bulk of the work goes on behind the scenes or under the surface. What would happen if an iceberg didn’t have its huge, hidden, steadying base? It would, most likely, capsize.

These principals also apply to graphic design work, social media campaigns, photography projects, web design and that perfect PR piece. At Idenna we are a passionate bunch of storytellers who understand the value in a well thought out project and would love to connect you to your audience.

PREVIOUS POST
Attack of the Drones
NEXT POST
Ten Tips for Top TV Commercials
Recent Posts
  • Wrapping up 2024
  • We Need to Talk about Short-Term Advertising Budgets
  • Grow your audience without it costing the earth
  • The Strength of the Wolf is the Pack
  • Cake and Capabilities
Categories
  • Blog
  • Case Studies
  • Stories For Change
Archives
Tip of the iceberg | Idenna Creative
We use cookies to improve your experience. We'll assume that you're ok with this, but you can opt-out if you wish to.Accept Read More
Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Start Your Story Now