Here at Idenna, we understand that your brand represents the core of your business, reflecting where you’ve been and where you want to go. We know that a strong brand identity creates demand from your audience, demonstrating the qualities of your business you want to promote and celebrate. Your brand is your promise to the world.
Our process is essentially a creative conversation and productive collaboration, as we work with you to hone in on your vision, helping you discover the narrative and character that will bring your brand story to life. Initial workshops, where we discuss the fundamentals of your business, will allow us to familiarise ourselves with your current brand position and all its potential. We’re excellent listeners, making sure to cover everything from your audience’s needs, personal inspirations and how this all shaped the hard work that went into getting you to the enterprising position you’re in today.
Once we’ve fully grasped your ambition, we will put together a team to develop compelling thought processes that will underpin the beginnings of a brand strategy – taking the first steps on developing a unique and memorable brand story for your business. Pushing and playing with the boundaries of your brief means creating inventive and insightful mood boards, design drafts and action plans which reflect a variety of possible routes for your vision to take. Injecting our innate creativity and passion for content production into your campaign really is at the core of who we are; our very own promise to the world.
As we present these ideas back to you, the co-operation continues as we mix and match ideas to land on a direction which best suits the narrative of your business. This proactive, refining process means we never lose sight of the goal of creating a defined personality for your brand, which is recognisable and sustainable for years to come. Agreeing on this coherent message means we can begin to discuss which pieces of Idenna toolkit you want to make use of.
Through their thorough grasping of your brand’s specific personality, our chameleon-like words team can put together a comprehensive tone of voice guide so that anyone who produces copy for your business remains on message. A consistent framework means professional boundaries which still allow for individual style to come through no matter who is producing the content, retaining your customer base whilst being enticing to those discovering the brand for the first time.
Need something a bit more eye-catching? Allow our design team to flex their muscles and create a striking, immediately identifiable logo or website layout that prioritises the values of your business as if they were our own. Specialising in stealing your attention through colour and intelligent design, whether you’re looking for a total rebranding or just a modernising facelift, we’ll ensure that the first impression your brand is compelling and original.
Our pictures team are always on hand to add their expertise to your branding. Whether that’s to produce a killer clip to tell your story, or conduct a photo shoot that shows your business in the best light – their fresh thinking skilfully adds vitality, nuance and professionalism to any project. With years of experience and the highest quality kit behind them, the job of adding a universal layer of language to your campaign is in safe hands.
Of course, all the departments pull together to create one consistent vision. This means that logos will be approved by the eye of a photographer who is familiar with breathtaking views, film scripts will be written with all the care of an important press release and copy will be accessible and inviting from even a passing glance. Feel free to ask to look at past examples of our work – we’re very proud of it!
We know what exceptional branding means to your business, but that doesn’t mean the process of putting it together has to be a stressful one. The Idenna team are here to use the core principles of our business to help you promote yours. Fun, professional, unconventional (just to name a few!), these values are reflected in everything we do – culminating in a memorable brand experience for both you and your audience.