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Warren Road, Indian Queens, Cornwall TR9 6TL

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It’s no secret that the care sector is understaf It’s no secret that the care sector is understaffed, underfunded and undervalued. It’s a crisis that’s affecting lives across the globe whilst also being part of why @bluebirdcaremidandwestcornwall came to us wanting to do something ‘different.’

They needed to capture a feeling, light a spark; to tell a story, celebrating the people who make up the company - with one of their care assistants Rachel embodying it all. 

Hearing a client say ‘we want something stand-out’ is like winning the creative lottery. Nothing excites us more than a chance to use our skills to push the boundaries of expectation and produce something memorable.

The ‘Be More Rachel’ idea evolved within an initial discovery session, where members of the Bluebird Care team voiced how incredible Rachel is both as a carer and a human being, saying the dream would be to have more Rachels in the care sector (hence the concept was born).

Director Simon interviewed Rachel, finding out who she is, what she does and what makes her tick; delving deep into the ‘who’ behind Rachel and exploring why we should all be more like her. 

Simon then took that information, formed a script with our copywriter Robyn, and pitched it back to the client (who adored the concept). The video took a day to film, featuring real people from the Bluebird Care community. The final edit was premiered to colleagues of Rachel before being presented to the wider world.

We are very proud of this film and would like to thank the whole team at Bluebird Care for helping to bring this idea to life. So, without further ado, let us introduce you to Rachel…

To watch the full video, head to the link in our bio.

#BeMoreRachel
It’s been a full year since we took these origin It’s been a full year since we took these original shots for Lotta and we still love how fresh they look -  it’s amazing how far a pair of clogs can take you! 🙌

These images are proof of how versatile clogs are - equally at home as a functional staple or as a fashion statement. Whether climbing a tree in your favourite tee, or on the beach with friends in that red dress you love, clogs will always be timeless - especially with the Lotta name embedded in them. 

Keep your eyes out for our most recent shoot for Lotta, featuring a collaboration between local lifestyle boutique and style inspiration @loveoflemons_ - it’s going to be epic! 

#lottafromstockholm #clogs #fashionphotography #productshoot #cornwalllocation #yourstoryoutthere
‘Despite a few rumours to the contrary, Lotta is ‘Despite a few rumours to the contrary, Lotta is a real person and she was most definitely born and raised in Stockholm.’

Lotta from Stockholm is for everyone, everywhere - selling clogs of all shapes, sizes and personalities for men, women and children globally. Lotta’s love for clogs originates back to her childhood in Stockholm, where clogs were both fashionable and functional, from horse-riding to playing football. 

Fast-forward and Lotta’s clogs are now a world-wide fashion staple, making putting your best foot forward easier than ever before.

#lottafromstockholm #clogs #behindthescenes #fashionphotography #yourstoryoutthere
What is the blueprint for a successful product sho What is the blueprint for a successful product shoot? We’re glad you asked…

Lotta’s Swedish clogs (epic subject), champion magnolia trees and an iconic Cornish castle by the sea (epic backdrop), our film team and two extremely talented models (epic team) - and that’s just the start 🤩

We’ve been working with Lotta from Stockholm since February last year, providing them with everything from photography and film to graphic design and social media advertising.

The theme for this particular shoot was to launch @lottafromstockholm's beautiful 2022 Spring/Summer collection - and what better location than the spring-icon itself? 

@caerhays_castle_gardens acted as the most magnificent backdrop and the perfect environment to bring Lotta’s collection to life! 

#yourstoryoutthere #lottafromstockholm #caerhaysestate #greatgardensofcornwall #clogs #productphotography
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ID_A0490

Motivational Bottoms

Posted by Daniel

Hi, I’m Dan – the new guy at Idenna.

As the word team’s latest recruit and a total newcomer to the business world, over my first couple of weeks here with the team I’ve had to do a lot of learning in not a lot of time – the art of the business pitch, quick proposal turnarounds and how to craft the perfect business email. But, none have influenced my day-to-day work as much as the notion of the triple bottom line.

For those as unfamiliar as I was, the triple bottom line is the concept that businesses should prioritise social, environmental and financial goals entirely equally. Measuring your progress in each department is the best way to make progress happen. In the modern world, it’s not enough for a business just to be out to make money. With the range of options available to any one client at any one time, plus the increasing awareness surrounding social and environmental campaigns, if you’re not going the extra mile then you may as well not enter the race. 

Basically, you have to actually care about the service you’re providing. People are no longer just  interested in what businesses do, they’re interested in why businesses do what they do. Thus, the three P’s of profit, people and planet are a core set of values you’ll see in any prospering business today. Here at Idenna, that’s certainly what we’re aiming to be, but what makes us tick?

Don’t worry, I’m not going to bore you with a financial breakdown of how we try to limit spending on Simon’s cherry tomato addiction in the office – it’s not really my area to begin with, and as long as Tim walks through the door with a smile on his face I consider everything to be dandy in that department. Similarly, a lot of our Stories for Change projects touch on our environmental practices, so go check them out once you’re done here. Instead, I’d rather focus on our social bottom line; the people who give us purpose.

One of the things that drew me to the vacant copywriting position in the first place was the sense of character that came through both from the job advert itself and the very site you’re on now. You can tell that everyone working in this office has a real passion for what they do. The words team cry laughing over internal e-mails about the perfect adjective order, the film team share inspiring photo shoots during the weekly Wednesday meeting and the room is often filled with graphic design chatter that goes way over my head.

From here, collaboration between the teams brings out the best of the office as a whole – feeling your individual skillset grow alongside the progression of the office to bigger and better things brings immense satisfaction. Of course though, Idenna is bigger than just these four walls and the people gathered within them. Our clients make it possible for us to do what we do in the first place – they’re a huge motivator in this push to improve.

Somewhat ironically, it’s so easy to get caught up in the numbers of a copywriting job. How many people did this post reach? How many interacted with it? How many likes did the page get as a result? So on and so on, until you ultimately forget that your work is actually being seen by the people behind the phones, having a real world effect on the businesses you produce content for.

So, we literally go the extra mile. Trips out of the office are a daily occurrence, to keep our schedules ticking along, to allow us to form genuine connections with the people we email all day and to help us fully comprehend the range of amazing clients we work with. From those that encourage us to fully embrace our Cornish roots, impacting the culture of the South West that surrounds us, to those that operate nationwide and require us to really flex our creative muscles. No matter the scale, we all have a genuine investment in their prosperity and revel in seeing them succeed.

I’m going to wrap things up here, as I can tell that the post has already spiralled into the wide-eyed ramblings of a new recruit. Essentially, our sense of purpose is deeply rooted in telling stories creatively. Whether they’re our own or those of our clients, we love putting our content out into the world and saying “what do you think of this, eh?” Even seeing this page gradually fill up has brought a smile to my face and (pun fully intended), that’s the bottom line to it all.

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