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  Unit 14, Indian Queens Trading Estate,
Warren Road, Indian Queens, Cornwall TR9 6TL

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It’s no secret that the care sector is understaf It’s no secret that the care sector is understaffed, underfunded and undervalued. It’s a crisis that’s affecting lives across the globe whilst also being part of why @bluebirdcaremidandwestcornwall came to us wanting to do something ‘different.’

They needed to capture a feeling, light a spark; to tell a story, celebrating the people who make up the company - with one of their care assistants Rachel embodying it all. 

Hearing a client say ‘we want something stand-out’ is like winning the creative lottery. Nothing excites us more than a chance to use our skills to push the boundaries of expectation and produce something memorable.

The ‘Be More Rachel’ idea evolved within an initial discovery session, where members of the Bluebird Care team voiced how incredible Rachel is both as a carer and a human being, saying the dream would be to have more Rachels in the care sector (hence the concept was born).

Director Simon interviewed Rachel, finding out who she is, what she does and what makes her tick; delving deep into the ‘who’ behind Rachel and exploring why we should all be more like her. 

Simon then took that information, formed a script with our copywriter Robyn, and pitched it back to the client (who adored the concept). The video took a day to film, featuring real people from the Bluebird Care community. The final edit was premiered to colleagues of Rachel before being presented to the wider world.

We are very proud of this film and would like to thank the whole team at Bluebird Care for helping to bring this idea to life. So, without further ado, let us introduce you to Rachel…

To watch the full video, head to the link in our bio.

#BeMoreRachel
It’s been a full year since we took these origin It’s been a full year since we took these original shots for Lotta and we still love how fresh they look -  it’s amazing how far a pair of clogs can take you! 🙌

These images are proof of how versatile clogs are - equally at home as a functional staple or as a fashion statement. Whether climbing a tree in your favourite tee, or on the beach with friends in that red dress you love, clogs will always be timeless - especially with the Lotta name embedded in them. 

Keep your eyes out for our most recent shoot for Lotta, featuring a collaboration between local lifestyle boutique and style inspiration @loveoflemons_ - it’s going to be epic! 

#lottafromstockholm #clogs #fashionphotography #productshoot #cornwalllocation #yourstoryoutthere
‘Despite a few rumours to the contrary, Lotta is ‘Despite a few rumours to the contrary, Lotta is a real person and she was most definitely born and raised in Stockholm.’

Lotta from Stockholm is for everyone, everywhere - selling clogs of all shapes, sizes and personalities for men, women and children globally. Lotta’s love for clogs originates back to her childhood in Stockholm, where clogs were both fashionable and functional, from horse-riding to playing football. 

Fast-forward and Lotta’s clogs are now a world-wide fashion staple, making putting your best foot forward easier than ever before.

#lottafromstockholm #clogs #behindthescenes #fashionphotography #yourstoryoutthere
What is the blueprint for a successful product sho What is the blueprint for a successful product shoot? We’re glad you asked…

Lotta’s Swedish clogs (epic subject), champion magnolia trees and an iconic Cornish castle by the sea (epic backdrop), our film team and two extremely talented models (epic team) - and that’s just the start 🤩

We’ve been working with Lotta from Stockholm since February last year, providing them with everything from photography and film to graphic design and social media advertising.

The theme for this particular shoot was to launch @lottafromstockholm's beautiful 2022 Spring/Summer collection - and what better location than the spring-icon itself? 

@caerhays_castle_gardens acted as the most magnificent backdrop and the perfect environment to bring Lotta’s collection to life! 

#yourstoryoutthere #lottafromstockholm #caerhaysestate #greatgardensofcornwall #clogs #productphotography
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2010 – 2020: 10 years of Idenna

Posted by Kate

Cliché alert – what a year it’s been. Or … has it? I mean, there’s a very solid argument for saying “eveything’s changed”, but in terms of how it’s actually felt, for many people it’s been groundhog day: get up, walk to the desk in the sitting room, work, do your allotted hour’s worth of exercise, keep your community safe, stay sane, eat, sleep – rinse and repeat.

As much of the population have gone through various types of lockdown and experienced extended periods of staying in our homes, many have noticed a massive surge in nostalgic hobbies – reconnecting with long lost friends, rewatching classic series while glued to the sofa, digging out childhood board games – basically, faced with an extended period of time in our own heads, we’ve had ample time to reflect on life, the universe and everything.

I’m usually happy to wave the bandwagon off into the distance, this particular year seems to have been built for reflection. So as we head towards the end of 2020, I’ve found myself thinking back to what Idenna was like at the beginning of the decade in 2010, and its journey over the years.

The second I thought about it, I instantly laughed because back then, the Idenna team was also working from home – plus ça change, right? But at that point, Idenna was an entirely different business. At the start of 2010, Idenna consisted solely of Tim and Mary Neale running a photography and PR business from their home, focussing on the public sector and schools. Idenna had emerged from Neale & Neale Photography: a partnership they’d maintained alongside their day jobs since the ‘80s. There was not only an office dog, but office cats, sheep and chickens.

Over the following three years, the team grew from two to five: Seb joined as a photographer and film-maker, and then I joined as a copywriter a year later – and having quickly demonstrated that I was definitely not a graphic designer, Yestin joined the team and has been saving my blushes ever since.

At around the same time, James Neale took his destiny into his own hands and made the leap from a longstanding career as Head of Creative at Pirate FM to found his own business: Wise Monkey Media. With Natalie Thomas and Sam Fack, James fashioned a bold new agency bursting with creative ideas for a roster of exciting clients.

You know it makes sense: in 2014 Idenna and Wise Monkey Media joined forces, and Idenna was reborn. The teams did all the stuff that new partners do – moved in together, made some exciting plans and joint purchases, adapted to support and grow each others’ styles and systems – and, dare we say it, even began to appreciate each others’ music tastes.

And from that point, Idenna has continued to grow. Over the years, the team gradually expanded to fifteen people. There’s been 3 offices, a good 4 or 5 organisation tools, some new faces (and old faces that have come back), lots of new systems and traditions. The daily stretch. Blouse of the Week. The weekly Ballot Box where we anonymously nominate our team members for their achievements and loveliness.

This year has forced changes which none of us were expecting. We’ve had to adapt to new ways of working, put together our home offices, get used to seeing each other in 2D more than 3D – but they’re all challenges which we’ve taken on with determination and a happy heart.

Idenna started off as a family business, and the overarching ethos retains a lot of that: we’re still a mutually supportive team that enjoy working together, care deeply for each other’s wellbeing and success, and support each other in our ups and downs. However, it’s evolved into a formidable community of diverse personalities and skills, with shared core values ensuring that as individuals and a business we’re constantly growing, getting bigger, stronger, adapting, improving – despite everything that 2020 has thrown at us.

So although ten years later, for reasons we couldn’t possibly have predicted, we’re working from home again – this time around it has a distinctly different flavour.

“Nostalgia […] doesn’t have to be about being stuck in the past, but can instead be about leveraging the past to create a better present and future.”

I’ve tried not to fall prey to too much pointless navel gazing – either in this blog or during 2020 overall, and hopefully this isn’t a mouth-sicky ”the real treasure was the friends we made along the way” kinda post.

But taking stock of the huge changes Idenna’s seen over the past 10 years helps us recognise not only what’s changed, but what’s endured over the last ten years – and also what we will take forward and aspire to for 2030.

This year’s taught us not to take anything for granted, and who knows – I suppose that there’s a chance we’ll be working from home in ten years’ time. But I can’t help but think that things will be excitingly different. Here’s to the future!

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