• Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog

  Studio 1876, 4 School Close,
Newquay TR7 3EN

  01726 250850

  Out of Hours: 07773 793135

  enquiries@idenna.com

Facebook Website Social Media Icon for Sidebar Instagram Website Social Media Icon for Sidebar Twitter Website Social Media Icon for Sidebar Vimeo Website Social Media Icon for Sidebar

Privacy Policy   Cookies
Idenna Environmental Policy
Modern Slavery Policy
Implementation Plan - Equal Opportunities Policy

© 2024 Idenna Creative

Follow Us On Instagram
Follow on Instagram
logo
  • Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog
logo
logo
easter-11

The creative, cheap or fast conundrum – it’s like planning an epic road trip

Posted by Sam

I can’t remember when I first heard about/saw the creative triangle but I remember being impressed.

“Here it is, the golden bullet to client relationships on creative projects. Show everyone from marketeers to company directors this simple triangle diagram; fast, cheap and creative. Explain that you can only have two out of the three options. Then we will all have the same expectations of a project, and the creative ship shall sail forth into the tranquil sea of success.”

The Creative Triangle

*End of blog.

Except there is a bit more to it than that. So I am going to do my best to summarise each of the three routes available.

Route 1 – Fast and creative

This route is the main road that we all want to ride down on our metaphorical Harley Davidsons, casually looking left and right at our travel companions (clients and creative team) whilst singing ‘Born to be Wild,’ arriving at our destination (let’s say hotel Kernowfornia – sorry) in double quick time with an epic road trip to reminisce on whilst sipping cool pints of success.

In the real world, this means the rapid creation of teams who are able to attend meetings, spend dedicated time undistracted on the creative intricacies that will make a project shine for years to come and, of course, go out and produce the thing. Essentially it will need a whole bunch of resources thrown at it and take priority over less time sensitive work. This is why it cannot be cheap.

It’s worth noting that all the best creative projects are born out of solid partnerships between the creative team and the customer. It’s all very well chucking money at brand new Harley’s and leather jackets, but if we haven’t agreed the route we could end up somewhere no-one wanted to go (like Devon *shudders*).

Route 2 – Fast and cheap

Heading back to Metaphor-ville; the bikes might now be peds and not Harleys, the crew could be smaller, the distance travelled is probably shorter and the hotel definitely doesn’t have an infinity pool – but the pints of success still taste great and we had a bloody good time getting here.

Route 2 relies on having been down this particular road (or a similar one) before. It’s where setting off with a well-travelled companion makes for a smooth but still exciting road trip. The more creative projects a team has undertaken in the past, the more experience they will be able to lean into and therefore save a client in creative time.

Like any creative journey (you may be beginning to spot a theme here…) good companionship is essential. Making sure the client has a trusty ped and reliable road map to come along for the ride will mean everyone will be sipping those frosty pints in double quick time.

Route 3 – Creative and cheap

The most elusive of the road trips is route 3. The road is long, the hotel beyond luxurious, the crew excited about heading into the unknown, except now we’re all trying to get there on bicycles…

This route requires a healthy dose of patience, energy and discipline. The patience is obvious; it’s gonna take a long time to reach our destination and there will be many obstacles along the way requiring considered planning and inventive methods to overcome. The energy will come from having an idea that everyone has bought into, are all excited about and truly believe will be a success (did I mention collaboration is important?)

The discipline is what will keep this project moving. When faced with a heavy head wind of small crews, minimal resource and big expectations, the discipline to just keep pedalling is what will get this mini peloton over the finish line. Those refreshing pints of success will taste even sweeter when we eventually get there.

In all honesty it doesn’t matter wether you’re donning a tasselled leather jacket and aviators, skinny tie and Chelsea boots or fingerless gloves and skin tight lycra; if you take the right companions with you, it will be a hell of a trip!

We love all types of journeys – tell us about yours.

Let's Go!

More like this:

Top social media hacks to up your online game

Why you should repurpose your content + how to do it

PREVIOUS POST
Could Idenna Kickstart Your Career? We’re Hiring!
NEXT POST
5 things you can do to make your office eco-friendly
Recent Posts
  • Wrapping up 2024
  • We Need to Talk about Short-Term Advertising Budgets
  • Grow your audience without it costing the earth
  • The Strength of the Wolf is the Pack
  • Cake and Capabilities
Categories
  • Blog
  • Case Studies
  • Stories For Change
Archives
The creative, cheap or fast conundrum – it’s like planning an epic road trip | Idenna Creative
We use cookies to improve your experience. We'll assume that you're ok with this, but you can opt-out if you wish to.Accept Read More
Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Start Your Story Now