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It’s no secret that the care sector is understaf It’s no secret that the care sector is understaffed, underfunded and undervalued. It’s a crisis that’s affecting lives across the globe whilst also being part of why @bluebirdcaremidandwestcornwall came to us wanting to do something ‘different.’

They needed to capture a feeling, light a spark; to tell a story, celebrating the people who make up the company - with one of their care assistants Rachel embodying it all. 

Hearing a client say ‘we want something stand-out’ is like winning the creative lottery. Nothing excites us more than a chance to use our skills to push the boundaries of expectation and produce something memorable.

The ‘Be More Rachel’ idea evolved within an initial discovery session, where members of the Bluebird Care team voiced how incredible Rachel is both as a carer and a human being, saying the dream would be to have more Rachels in the care sector (hence the concept was born).

Director Simon interviewed Rachel, finding out who she is, what she does and what makes her tick; delving deep into the ‘who’ behind Rachel and exploring why we should all be more like her. 

Simon then took that information, formed a script with our copywriter Robyn, and pitched it back to the client (who adored the concept). The video took a day to film, featuring real people from the Bluebird Care community. The final edit was premiered to colleagues of Rachel before being presented to the wider world.

We are very proud of this film and would like to thank the whole team at Bluebird Care for helping to bring this idea to life. So, without further ado, let us introduce you to Rachel…

To watch the full video, head to the link in our bio.

#BeMoreRachel
It’s been a full year since we took these origin It’s been a full year since we took these original shots for Lotta and we still love how fresh they look -  it’s amazing how far a pair of clogs can take you! 🙌

These images are proof of how versatile clogs are - equally at home as a functional staple or as a fashion statement. Whether climbing a tree in your favourite tee, or on the beach with friends in that red dress you love, clogs will always be timeless - especially with the Lotta name embedded in them. 

Keep your eyes out for our most recent shoot for Lotta, featuring a collaboration between local lifestyle boutique and style inspiration @loveoflemons_ - it’s going to be epic! 

#lottafromstockholm #clogs #fashionphotography #productshoot #cornwalllocation #yourstoryoutthere
‘Despite a few rumours to the contrary, Lotta is ‘Despite a few rumours to the contrary, Lotta is a real person and she was most definitely born and raised in Stockholm.’

Lotta from Stockholm is for everyone, everywhere - selling clogs of all shapes, sizes and personalities for men, women and children globally. Lotta’s love for clogs originates back to her childhood in Stockholm, where clogs were both fashionable and functional, from horse-riding to playing football. 

Fast-forward and Lotta’s clogs are now a world-wide fashion staple, making putting your best foot forward easier than ever before.

#lottafromstockholm #clogs #behindthescenes #fashionphotography #yourstoryoutthere
What is the blueprint for a successful product sho What is the blueprint for a successful product shoot? We’re glad you asked…

Lotta’s Swedish clogs (epic subject), champion magnolia trees and an iconic Cornish castle by the sea (epic backdrop), our film team and two extremely talented models (epic team) - and that’s just the start 🤩

We’ve been working with Lotta from Stockholm since February last year, providing them with everything from photography and film to graphic design and social media advertising.

The theme for this particular shoot was to launch @lottafromstockholm's beautiful 2022 Spring/Summer collection - and what better location than the spring-icon itself? 

@caerhays_castle_gardens acted as the most magnificent backdrop and the perfect environment to bring Lotta’s collection to life! 

#yourstoryoutthere #lottafromstockholm #caerhaysestate #greatgardensofcornwall #clogs #productphotography
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Networking; love or loathe? Top tips to feel confident at business events

Posted by Jo

Through my 20 years of working in a Sales/Account Manager role, I have attended many network events.

I have to say, most of them I have entered with an amount of dread and fear! Entering a room full of suits with people already deep in conversation who are familiar with each other from previous networking events can be a tad intimidating, and it’s a situation where I find myself visiting the toilet far too many times rather than trying to break into a conversation that feels really awkward.

I found myself not going to any events for a while after being in a role where we were committed to certain ones and having to attend on a regular basis, and I have only recently started to give it a go again.

I have, however, recently changed my whole approach to networking and not committed myself to any one event or organisation. I’ve decided to try different things as it opens up opportunities to meet a bigger variety of people and am committed to going to any event with an open mind, thinking ‘what can I learn from this today?’ That way I am sure to meet some great people and companies.

So, with a change of attitude and an open mind, here are some of the things I have learnt:

  • First and foremost, be yourself. It’s so true that people buy from people and as the old fashioned sales pitch is so uncomfortable for me, I find that being myself and just passionate about what we do as a business is enough. You don’t have to keep mentioning what you do, I think that listening to others is a far stronger way to build up a relationship.
  • Remember to enter a room and be interested in others. You can learn so much from people and a “there you are” approach is far more memorable (for the right reason) than the “here I am approach.”
  • Don’t put pressure on yourself. Connecting and talking to people can lead to great things but don’t expect it to be straight away. Often business comes much later when someone is ready to use you.
  • Don’t be afraid to ask if you want to work with someone. Tell them or ask someone else in the room if they know the company you want to work with – often an introduction to a business from someone that knows them can be a really strong lead as this way you get to speak to the right person. Also, give them a reason to talk to you, maybe something you’ve noticed they are doing at the moment can strike an interesting conversation.
  • Relax and enjoy. You have already taken time out of your work day so use it as time that you can enjoy yourself, meet great people and maybe have a nice coffee too! You are out of the office and taking time out of the normal routine, so make the most of it.
  • Follow up with a friendly email or an observation. If you want to connect with someone then there needs to be a reason, so make that connection and give them a reason to think about you when the time arises.
  • Networking should be about sharing, not taking. We are always learning and if you are meeting a wide variety of businesses they will undoubtably have knowledge and experience that will be useful to you. If you have a wide network of informed and interconnected contacts, this will definitely open up access to new and valuable information.
  • Putting yourself out there and meeting new people means you are stepping out of your comfort zone and is great for building self confidence. My fear and uncomfortableness has definitely disappeared and I now look forward to meeting different people from different (or maybe even the same!) industry where I can listen and learn and not worry about competition or who’s saying what.
  • Working in the creative industry, I find that networking can be an excellent source to get fresh ideas. It’s also a great way to offer useful information and tips to a contact, helping to build your reputation as an innovative thinker.

So, pick and choose your events as to where you are and what may be interesting to you, or even set up your own event. It’s good to talk; we all hide behind screens and emails most of the time so go and do some stuff you enjoy – even if it is for great coffee and cake. It’s good to talk.

Here at Idenna, we are looking at a get together with a difference soon – so watch this space for an event that will be useful for picking up some great tips for your business.

*Written before March 2020 restrictions.

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Top tips to fall in love with networking again | Idenna Creative
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