• Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog

  Studio 1876, 4 School Close,
Newquay TR7 3EN

  01726 250850

  Out of Hours: 07773 793135

  enquiries@idenna.com

Facebook Website Social Media Icon for Sidebar Instagram Website Social Media Icon for Sidebar Twitter Website Social Media Icon for Sidebar Vimeo Website Social Media Icon for Sidebar

Privacy Policy   Cookies
Idenna Environmental Policy
Modern Slavery Policy
Implementation Plan - Equal Opportunities Policy

© 2024 Idenna Creative

Follow Us On Instagram
Follow on Instagram
logo
  • Who We Are
    Who We Are
    • About Us
      About Us
    • Our Values
      Our Values
    • Idenna in A Nutshell
      Idenna in A Nutshell
    • Meet the Team
      Meet the Team
    • Stories For Change
      Stories For Change
  • What We Do
    What We Do
    • Campaigns
      Campaigns
    • Film
      Film
    • Full Service
      Full Service
    • Graphic Design
      Graphic Design
    • Photography
      Photography
    • Social Media
      Social Media
    • Web Design
      Web Design
    • Words
      Words
    • What Else
      What Else
  • Our Work
    Our Work
    • Our Portfolio
      Our Portfolio
    • What Our Clients Say
      What Our Clients Say
  • Education
    Education
    • Education For Businesses
      Education For Businesses
    • Education For Students
      Education For Students
  • Get In Touch
    Get In Touch
  • Blog
    Blog
logo
logo
Screenshot 2020-07-15 at 10.38.14

Straight Talking 101 – why your marketing should get straight to the point

Posted by Rhea

Time is of the essence. It might be a cliché, but it’s legit. People seem to be busier than ever nowadays (are you getting procrastination guilt just reading this article?!) and even though they say “you have the same amount of hours in the day as Beyoncé,” it’s bullshit. She has a full team of people to manage her schedule, pick out her outfits, set her stage and hand her a peach iced tea after her performance. All she has to do is show up and look good – but her fans adore her.

I guess the Beyoncé theory can be applied to business – but how does it affect how people interact with what you’re saying or selling?

There was a time when people simply cared that you were there – they needed something and you had it, so they bought it. They wanted the latest outfit Beyoncé wore on the red carpet just because it was her that was wearing it, so they bought it.

Then there was a time when people cared about why it was that you were there – what your purpose was, the added-value of what you were offering, how you were helping the world to be that little bit brighter with you in it. They wanted to adopt a turtle in the Galapagos because Beyoncé was the ambassador of their new environmental campaign, so they donated money to the cause and felt a little better about their life whilst still following in the footsteps of their idol.

But is the pendulum swinging back to those simpler days of wanting something just because…?

I think it’s a mixture of both – and that’s where straight talking comes in.

Authentic content

It’s no secret that social media platforms are prioritising authentic content, pushing the genuine messages out to a wider audience. Crucially, they’re also prioritising meaningful content – less frequent but weightier messages that your audience will care about. So, the sweet spot is getting to the heart of what you’re all about succinctly, but with lasting impact that makes people stop scrolling and pay attention.

It doesn’t mean to say that you can’t have personality in your language or your posts, but it also means that not everything has to be completely polished and shiny before you announce it to the world. Be real, be genuine, be interesting.

Take up-and-coming South West rock band Mother Vulture, for example. They wanted to tell their fans that they were releasing a new single and this is how their teaser post went…

“RIGHT YOU ABSOLUTE BUNCH OF NINCOMPOOPS.

IT’S NEW SINGLE TIME. ‘Tell Me’ – Music video out this Friday.

Tell your friends. We’re going to take over the world, starting with your face.”

From the off, I’m interested; something’s about to happen that I know I’m going to like (yes, that’s me admitting that I’m a nincompoop). Then they drop the news – NEW SINGLE TIME. Hell yeah, I’m here for that. I’ve set a reminder to listen out for the new tune on Friday.

Then they tell you to let your friends know – cue the hundreds of tags and fire emojis on Instagram – and then the lightening bolt of personality on the end (coincidentally, I’m travelling out of county to go and watch them at a show this weekend, so what they’re saying is totally working on me).

That’s all in about 30 words, which takes around 12 seconds to read on average. They’ve interrupted my timeline and forced me to not only pay attention to what they’re saying but also to interact with what they’re posting.

Forcing someone to stop scrolling is the key here, so here are a few things to bear in mind when you’re trying to interrupt someone’s timeline;

  • Know your audience. Who are you talking to, what do you want them to think or feel and, most importantly, why should they do what you want them to?
  • Keep it short and to the point. If someone has to click to ‘See More,’ it’s just another barrier. If you do end up dropping below that line, keep all the crucial information at the beginning to give your reader a snapshot overview.
  • Combining words with visuals is powerful, so always use an image or film to back up what you’re saying.
  • Don’t forget your personality – that’s what makes you you, after all.

So when you’re getting to the heart of it, have a think about what exactly you want the world to know and, most importantly, why it should care – all in around 30 words or less.

PREVIOUS POST
Hold on to your hat…it’s the Idenna 2020 Showreel
NEXT POST
Struggling to find the words? Top social media hacks to up your online game
Recent Posts
  • Wrapping up 2024
  • We Need to Talk about Short-Term Advertising Budgets
  • Grow your audience without it costing the earth
  • The Strength of the Wolf is the Pack
  • Cake and Capabilities
Categories
  • Blog
  • Case Studies
  • Stories For Change
Archives
Straight Talking 101 – why your marketing should get straight to the point | Idenna Creative
We use cookies to improve your experience. We'll assume that you're ok with this, but you can opt-out if you wish to.Accept Read More
Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Start Your Story Now