OUR BLOG

Idenna has a vacancy – here are 10 reasons you want to join us: 1) Our team is awesome We know it’s a cliché, but the best thing about Idenna is its people. Our team is tight-knit, friendly and super talented. Idenna is an office politics free zone and we have NB policy. 2) You’ll never get bored Here at Idenna, we never know what the next day will bring. You …

Yesterday I attended one of the @UP_Cornwall Future Focus events at the Eden Project and, if there was ever a day I needed to be in the office, it was yesterday. We were handling a complex, time sensitive licensing challenge that only I could tackle – I needed to be in the office. Idenna is doing great and I’ve got a great coach already, I didn’t feel like I needed …

It’s my last day on the Idenna team. I sit here, in my final hour at my desk, feeling reflective. I’m excited about my next adventure (teaching dance full time) but sad to say goodbye to this team; my colleagues, advisors, supporters, friends… sometimes therapists! I’ve worked in many teams during my employment life and I’m not such an emotional soul, I don’t find goodbyes difficult. But this REALLY …

Confusing? I’ve come across so many articles, features and blogs recently that claim ‘storytelling is the new way to market your business’. All this talk of ‘no more focus on brand identification and traditional PR, tell authentic stories’ is really not new. Without wanting to sound arrogant – that’s what we’ve always done, always believed, always promoted. People buy from people and we, the people, are the storytellers for …

If you’re reading this blog then your instincts are already telling you the answer and the answer is yes. Other assumptions I’m happy to make: if you’re reading this you are likely to be a business owner or marketing manager, your hands are already full and you could do without any extra workload. So here are some considerations when planning your next steps: We are in the midst of …

The Idenna team has grown over the last few years by harnessing the energy of some remarkable people. We are an eclectic team all with our own ideas and areas of expertise. We embrace our individuality and actively avoid a rigid management culture. Instead we are one hundred percent client focused and believe in listening well, having good conversations and ensuring great client relationships. Idenna is all about the people …

I know it’s a naïve question, but when did it become okay for politicians to lie? I am a once bitten liberal. I can remember feeling genuinely gutted when Nick Clegg went back on his promise about student loans. Nowadays, I don’t have a lot of faith in what politicians say or promise. Brexit. Trump. Fake news. Except when fake news isn’t actually fake (see @realDonaldTrump). And now a …

Having worked in the creative sector for 20 years now, I’ve delivered a whole heap of training events, brand and values workshops, but our recent Idenna 20/20 Vision Day was, by far and away, the best I have ever had the privilege of attending. Why? Because we unearthed a very powerful unifying principle in our business that had never really been articulated, a principle that will no doubt be …

Just before Christmas, I lost my brother Jason. I didn’t lose him ‘down the back of the sofa’ sense – he died. This isn’t the first time someone very close to me has died very suddenly, in fact, Jason died almost ten years to the day that my mum also died of a heart attack. The reason for writing this blog is to give you a little insight into …