This blog post serves two purposes: first I wanted to put pen to paper (or at least commit to a few key strokes and an extra half an hour’s screen time in a busy day) to thank the team at Unlocking Potential for giving me access to a Knowledge Placement via their Future Focus programme. And secondly, it’s a pre-emptive strike to order my thoughts before I create a …
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Recently, I reached a slightly out there conclusion about website projects: building a new website is a bit like having a baby. When I voiced this in the office, at first the team were skeptical … but after I explained my reasoning, they totally got it. The start of the build is exciting and full of energy. You’re keen, full of anticipation about the possibilities of this new …
Cornwall is a place largely focused on community, so a collaboration of local, non-competitive businesses with similar audience demographics seemed like a fun way to kick off the summer holidays. DairyLand Farmworld (farmtastic, free range fun) and Atlantic Reach (maximum fun for maximum value) both attract and are enjoyed by a similar audience – a match made in family-friendly, playground heaven. The best ideas are (probably) born out silliness …
We’ve had two bright and inquisitive work experience girls in the office this week, learning all things Idenna and the ins and outs of a bustling creative agency. Here’s a little glimpse into their week, what they learned and what they got up to… What is Idenna? Leonie: Idenna is a creative agency that work with other companies to maximise their business potential. For example, if a company needs …
Our ambitions at Idenna are always evolving. Guided by perpetually setting the bar a little higher, always stretching our imagination and driving our skill sets forward. Creating the Future Focus brand film was a real landmark moment for me as Creative Director. With this particular step forward we moved into a position where I could see a glowing new horizon. We effectively reached a different level and in doing …
I had a seriously cool, penny-dropping moment this week. I’m the newbie in the office and, whilst I felt like I’ve found my feet pretty quickly, I had a mini epiphany over a cup of coffee yesterday afternoon. It’s all about the team. Everything pretty much boils down to the fact that every single member of Idenna works proactively together to produce an outcome that not only ultimately satisfies …
James’ Story For Change When I was a little and learning how to play football, I can remember a friend’s dad saying something along the lines of, “James, don’t look at the ball, look up at where you want the ball to go, kick it and you’ll hit your target.” At the time, this advice made almost no sense to me. I was convinced a successful shot or pass …
1. For an exceptional hotel, produce a remarkable film. 2. Never try and sell something that doesn’t need to be sold. 3. Know that your customer knows their customer. 4. Stop, look and listen. 5. Have an awesome idea, story board it to within an inch of its life. 6. Repeat step five at least three times. 7. Assemble your dream crew. Audition, cast, rehearse and repeat. 8. Allow …
When it came to making the latest film for Lusty Glaze there were three main requirements: it had to be quirky, it had to be engaging and it needed to leave the viewer feeling inspired. Andy, the Operations Manager down there, had the original idea and as soon as he said it we knew it would be an instant hit. A lightbulb moment, you might say. The idea was …
Live events can be tricky for us film makers. We want to capture everything and make the best film possible but at the same time not interfere with the event because no one wants me to ruin the ambiance of the event by asking for the lights to be either put up or off or to see my arse crack as I’m bent over trying to get a shot …
At Idenna we believe in storytelling; whether it’s through film, photos, tweets, radio commercials or any other medium, we don’t discriminate about how we tell stories, we just focus on inspiring our audience with them. Why? Because we love it – simple. Every member in the Idenna team, if asked, would enjoy telling you their own story of what attracted them to making film, writing, designing etc. and how they …
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