OUR BLOG

Introducing the Idenna 2020 Showreel! We always produce a yearly showreel but lockdown really gave us the focus to create something special, something that really shines a spotlight on the incredible businesses we’re lucky enough to work with. Check it out here! If you’re super jealous and wondering how you can create your own epic film montage, then scroll down for insight from Sherring (this year’s showreel producer). Keen …

Let me be clear; the idea that there is a whole tribe of people who are born to be and who find being creative easy is utter fucking bullshit – an apt thing to consider if your business requires creative energy to move it forward. Creative people, or at least a good deal of them, work hard at being creative. Let me explain further. When I was ten years …

Being responsible for a team of highly intelligent, motivated and creative people whose average age is at least half my own is positively challenging. I say ‘positively’ deliberately because there are so many good aspects to the challenge – for me and, I hope, the team. It’s important to say that this in not just any team – this is an alpha plus team of hand picked individuals who …

In part, I left my previous job because I wanted to feel more like I was part of a team. Idenna didn’t fail to deliver that in the short time I’ve been a Studio Manager for them before being furloughed. So, to suddenly stop seeing them every day during the working week was a shock to the system. I dipped in and out of the daily team check-in video …

“I need you now, more than ever before.” That was an email we received just after the UK government announced the country would be going into lockdown in March 2020, sent from one of our long-standing clients. At the peak of uncertainty amidst the coronavirus outbreak, lots of businesses were plunged into the unknown. Should I still be posting on Facebook? What if I say the wrong thing? Should …

It’s 2.30pm on the Friday before the big Tuesday graphic design pitch. I’m running through my designs with another team member, who has also created artwork for the project, and my Creative Director. After spending a reasonable amount of time over two weeks generating some good ideas and some visuals for the pitch, we still don’t think we are quite there – and confidence is at a low in …

Through my 20 years of working in a Sales/Account Manager role, I have attended many network events. I have to say, most of them I have entered with an amount of dread and fear! Entering a room full of suits with people already deep in conversation who are familiar with each other from previous networking events can be a tad intimidating, and it’s a situation where I find myself …

How do we do creative work? Say “creativity”, and most people will conjure up images of a magical voyage of discovery, the open-ended exploration of a passion, hours of dedication to perfecting personal mastery of a particular form of expression. Creativity is about the journey. On the other hand, in a day-to-day sense, work is generally associated with routine, repetitive action, with good organisation aiming for timely, reliable and …

Our favourite brands communicate through visual platforms like Instagram and we are most receptive to the ones that speak to our individual interests and desires. We live in a world where there is a brand for everyone; sometimes buying into them can be a fulfilling experience. For me, this is the outdoor/travel industry. Over the years, on Instagram in particular, we’ve been witness to the massive success that outdoor …

Everyone’s been there. We’ve all been whistling a tune or singing a ditty over and over again and can’t quite place where it’s from. Then suddenly…click. It’s the tune from ‘washing machines live longer with Calgon’ (if you didn’t sing that in your head as you read it, you’re lying). Love them or hate them, these are called ‘ear worms.’ The jingles that you just can’t get out of …

Bit strange, this. As the clock starts on my two hours of journal time, and I pull up the notes I’ve been putting together as they’ve popped into my head over the past week, I almost feel like I’m giving the game away. It’s my day-to-day establishing the boundaries of language for a brand, the dos and don’ts of tone of voice and generally walking the tightrope that is …