OUR BLOG

I am writing this from my childhood bedroom; the same place where I wrote my dissertation, graduated, and started my first marketing job. This very room, where I wrote all my A-Level coursework, is now carrying me through my placement with Idenna. Living with your parents is not new but is becoming more common; so what does it mean to share an office with your mum and dad? Across …

Cliché alert – what a year it’s been. Or … has it? I mean, there’s a very solid argument for saying “eveything’s changed”, but in terms of how it’s actually felt, for many people it’s been groundhog day: get up, walk to the desk in the sitting room, work, do your allotted hour’s worth of exercise, keep your community safe, stay sane, eat, sleep – rinse and repeat. As much …

I’m obsessed, in the good way. Obsessed with sustainability, obsessed with finding new ways in which to limit our impact on the environment, and obsessed with leaving the planet a better place! Remember, there is no Planet B, so here are some top tips that you can start bringing to your office space to instantly up your eco game. 1. Choose a green electricity tariff that uses and invests …

I can’t remember when I first heard about/saw the creative triangle but I remember being impressed. “Here it is, the golden bullet to client relationships on creative projects. Show everyone from marketeers to company directors this simple triangle diagram; fast, cheap and creative. Explain that you can only have two out of the three options. Then we will all have the same expectations of a project, and the creative …

Are you a young person looking to develop your career in Cornwall? We’re taking part in the government’s Kickstart Scheme, and we’re looking for: Junior Digital Marketer Social Media Creative Junior Artworker Researcher Production Assistant These paid roles will be funded for 6 months, with the possibility of becoming full-time once the scheme ends. Whether you’ve just graduated, or have the equivalent skillset, and are looking for work, this …

That thing, when you’re reading something but have to go over it eight times in an attempt to understand what has been said. In the world of marketing, jargon can be truly terrifying. ‘Value add’ is a common favourite – apparently “value-added” was too difficult to say. ‘Reach out’ is basically “let’s organise a meeting”, ‘CTR’ is “click through rate” and ‘CRO’ is “conversion rate optimisation”. You’re left thinking …

As with pretty much everything in life, creative marketing is all about balance. You want to make sure your campaign appeals to its key demographic – your regulars, the ol’ faithfuls of your relevant industry – whilst also being general enough to entice a broader audience to join this established group and follow your call to action. It’s all too easy to tip the scales too far in one …

There aren’t many better marketing-related feelings than seeing a piece of your content really take off; inspiring your audience and attracting fresh eyes to your brand, product or service. What if I told you that the popular content you published weeks, months or even years ago could help you find that feeling again and again? It’s true, honestly. You just need to repurpose it! Why should you repurpose your …

Ever wonder why you aren’t getting many likes on that Facebook post you spent hours writing, or why your follower numbers on Instagram have plateaued? It’s true that there are pesky algorithms at play on social media platforms, but don’t panic! There are things you can control to help boost your presence online – and we’re here to tell you some of them. Social media is increasingly becoming less …

Time is of the essence. It might be a cliché, but it’s legit. People seem to be busier than ever nowadays (are you getting procrastination guilt just reading this article?!) and even though they say “you have the same amount of hours in the day as Beyoncé,” it’s bullshit. She has a full team of people to manage her schedule, pick out her outfits, set her stage and hand …

Introducing the Idenna 2020 Showreel! We always produce a yearly showreel but lockdown really gave us the focus to create something special, something that really shines a spotlight on the incredible businesses we’re lucky enough to work with. Check it out here! If you’re super jealous and wondering how you can create your own epic film montage, then scroll down for insight from Sherring (this year’s showreel producer). Keen …