OUR BLOG

Isn’t it funny? When someone tells you to do something, you inherently don’t want to do it. Perhaps it’s unfinished business from childhood when we protested against our parents not to do the dishes or clear the table, simply because we had no choice in the matter.  It’s a little similar being an adult in a commercial world. We’re exposed to marketing messages around 6,000 times every day, a …

When you work in a busy creative agency, ideas are super important – but coming up with them is a strange old process and can be very different for people. I come up with most of my ideas when watching things (I’m a video producer). I like to go down a rabbit hole on the internet and see where it takes me. This can be watching stuff that’s relevant …

When you’re used to a busy office – bouncing ideas off your team all day, meetings with clients, office dogs humping each other – remote working can leave you feeling very isolated and dare I say it… a little lonely. We all know we need to feng shui our desks, take regular breaks (blah blah), but here are a few extra things that are helping me to stay motivated, …

The world of advertising feels a bit tense right now to say the least. Put anything out that’s too lighthearted and it runs the risk of being insensitive. On the other hand, it could be accused of ‘profiteering’ if it takes too much of a hard-sell angle. However, some brands which have nailed that middle ground have put out some incredible acts of creativeness amidst the pressure of the …

If your business wants to refresh its brand and you’ve been given the exciting/a bit daunting/terrifying task of leading the project, delivering it on time and making every stakeholder happy – it can feel like wading through a thick fog. Discovery sessions exist to clear that fog and get your branding project off to the best start possible. Here’s what they’re all about and they ways in which they …

Here at Idenna, we understand that your brand represents the core of your business, reflecting where you’ve been and where you want to go. We know that a strong brand identity creates demand from your audience, demonstrating the qualities of your business you want to  promote and celebrate. Your brand is your promise to the world. Our process is essentially a creative conversation and productive collaboration, as we work …

Hi, I’m Dan – the new guy at Idenna. As the word team’s latest recruit and a total newcomer to the business world, over my first couple of weeks here with the team I’ve had to do a lot of learning in not a lot of time – the art of the business pitch, quick proposal turnarounds and how to craft the perfect business email. But, none have influenced …

“If you can put it in an email, don’t call a meeting…” is a common meme that frequents most workplaces. “I’m absolutely STACKED – did that really need to be a meeting?” is something colleagues mutter to each other as they slope off back to their desks – “why can’t they just pop it in an email next time?” We are definitely all guilty of not taking a break …

Man’s Best Friend? More like, Man’s Best Co-Worker. Here at Idenna, we’re undoubtedly a team of dog lovers and are incredibly lucky to be able to bring our beloved pets to work every day. We currently have two regular woofers at Idenna HQ – ‘Head of the Pack’ Buster who’s a totally soppy ray of sunshine, and ‘Head of Security’ Nica, an international rescue dog we’ve affectionately nicknamed “gremlin” …