OUR BLOG

I joined Idenna a year ago. One of the first things I noticed was how busy it was; thriving in fact. There was a constant flow of prospects coming in and an equal output of creative brilliance going out. The producers were ‘on it’ in terms of getting through hefty workloads — but still punching out beautiful films, graphics, PR campaigns and such like — and the sales folk …

You’re dozing off…then it comes to you, a line that would fit perfectly well in an ad campaign you’ve been working on. It’s 2am, you should go back to sleep…but you might forget. So you get up and write it down or even get your computer out and start typing away. You’re in the supermarket and something catches your eye…that vegetable, the colour of it! That’s the colour you …

Blogition: (A word we made up for blog tuition)   Are blogs a useful resource? Are they a time-consuming task that we feel we must do because everyone else is doing them? What is the benefit of blogging? Is blogging a thing of the past…or are we just getting started? We get asked these questions from many of our clients. First off, they can be a useful resource – …

If you have logged into your YouTube channel in the last couple of days, you may have felt that heart-sink feeling as all of your videos have disappeared from your channel and you’re confronted with the message, “This channel has no content”. But don’t worry, all your videos are still there! They are just hidden. Follow this simple tutorial to get your channel back to looking its best: Note: This …

The importance of musing – why sending money down the toilet could be the best move for your business… After struggling to start this blog for a while, I suddenly came up with its strap-line whilst staring blankly into space, impatiently waiting for a cheese toastie to arrive. As it turns out, the toastie was undercooked, as this blog may yet prove to be, but that doesn’t matter now …

Often, I feel I am a character from Dawn of the Dead! Part of a small handful of survivors, which have (so far) managed to avoid a society-destroying virus! We live among the infected and need to recognise them by the following characteristics in order to stay ‘alive’: Abbreviated or minimal vocal communication: Unlikely, to have a conversation without a 5 minute intervals between each sentences (if any conversation …

Storyboarding is a way to develop your story and its characters, and was originally used primarily as a tool on animation features. Now almost all live action movies use storyboarding to visualise scenes before the expensive shoot takes place. Why should you spend money on storyboarding? It can be considered an expensive writing tool, but it’s a very inexpensive production tool. A storyboard will indicate what you don’t need …

There has been an outbreak of ‘Infectious Job Envy’ or IJE across the country. The source of this epidemic has been located to Roche in Cornwall and could be related to bragging statements similar to the following: “Working in a full service creative agency in Cornwall has to be one of the best jobs going. It’s a bold statement but here’s three reasons as to why it’s true… 1. …

When we watch film and TV, it’s easy to take for granted all of the hard work that goes on behind the scenes, have a read of my colleague Sam’s blog “The Tip of the Iceberg”. One aspect thats always fascinated me is foley. Foley is the art of sound recorded after the shooting of the film. Sometimes it might be impossible to capture the sound on set and …

I first got into photography because I fell in love with the ability to tell someone a story through a picture. Yes, bleuugh, gushy creative person alert. But really visually telling stories is my true passion. I ended up studying photography for 4 years and as I finished my dedicated stint, Instagram spawned it’s empire… Instagram, iPhones and affordable professional cameras are wonderful results of technological development. They allow …

When people ask me what I want to do with my career, I normally reply with advertising. Sometimes I say international man of mystery, or official Jaffa cake tester, but no one seems to take that seriously. Sometimes advertising gets a bad rep and I will admit there is some terrible adverts out there and do believe we live in a far too consumer based society. But enough with …