OUR BLOG

When people ask me what I want to do with my career, I normally reply with advertising. Sometimes I say international man of mystery, or official Jaffa cake tester, but no one seems to take that seriously. Sometimes advertising gets a bad rep and I will admit there is some terrible adverts out there and do believe we live in a far too consumer based society. But enough with …

For far too long marketing jargon has tainted the perception of ad agencies across the globe. Last Wednesday I had the unenviable chance to watch an incredible example of marketing jargon at its finest. Squirming on the sofa I saw Richard Woods in the latest series of the BBC’s Apprentice deliver this elevator pitch… “Project X is a fully managed and implemented business growth campaign that starts with a focused basecamp to remove …

As a busy creative agency, there is a temptation at this time of year to dash around to all our clients with a card and bottle of wine, give everyone a hug and head merrily toward the new year, job done.  This year, however, we decided to follow our core values and to do something a little more fun and unconventional, and true to our strap line #YourStoryOutThere.  So …

John Lewis, Sainsbury’s, M&S and many other big brands have all released their big hitting festive TV productions onto our TV screens and social feeds in the run up to Christmas, in the hope that they will melt our hearts and connect with you, the consumer. Christmas TV adverts have always been magical and can evoke childhood and nostalgic memories. Some say that the big budget productions of 2015 …

View From a Blue Moon is a surf movie, so how has it hustled its way onto the Idenna blog? Well, every now and then a game changer comes along and reinvents how we think and what we think. View From a Blue Moon does just that. Idenna is a creative agency with storytelling at the core of everything we do, VFABM has raised the bar, not just for …

It’s 8.30pm and you finally sit down after a hectic day at work, you’ve cooked and eaten dinner, been to the gym and emptied the dish washer. Your favourite program is on the TV and you relish in not having another task to do, email to read or phone call to dial through. Then, an autopilot reaction kicks in and your smartphone’s back in your hand, your fingers are …

Before we get started, we are not claiming to be the experts, there are other agencies out there that will have produced a lot more TV spots than Idenna. That said, we are really pleased with the TV commercials we have made, the impact they have had and the positive response we have experienced. Here are some of the our observations that may be useful to you if you …

I have now been producing film professionally in Cornwall for over three and half years. I am still learning on a daily basis and relishing the challenge of producing visually captivating imagery with an intriguing story at its heart. It’s incredibly satisfying to see the whole Idenna film crew push forward and create evermore impressive productions with each new completed project. Whilst our technical ability has no doubt improved …

A wise old man once explained to me (unfortunately not on a mountain top) the difference between the person who walks into the party and says “Here I am” and the person who seeks out a familiar face at a party and engages with them saying “There You Are.” This simple analogy is at the heart of what separates uninspiring, vapid marketing and warm, inspirational, personable communication. “There you are” …

From my recent trips to the cinema I have built up an aversion to the ever frequent use of CGI, over the past decade the use of CGI has escalated from a tool to drive story forward  into a full on assault of pixels to the eyes and cranium. It wasn’t  until a few seconds in of The Hobbit’s Goblin chase sequence that I realised these characters are fighting thin …