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OUR BLOG

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.
Blue Sea
Caerhays-map-mockup-sign-01-header-Idenna-Creative

Intro:    As a full service agency, we are asked this question a lot by our clients:   How can we display a lot of information in a visually engaging, accessible and widely appealing way?    Fortunately, there are a number of answers to this question and our Film, Words, Design and Campaigns teams are all up for the challenge. Our Film team are no strangers to a slick …

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Great-Gardens-behind-the-gardens-logo-with-image-banner-Idenna-Creative

Our aim is to get your story out there! Here at Idenna we are in the storytelling business – but that doesn’t mean we deal with works of fiction – quite the opposite in fact. We trade in controlling ideas, and by focusing on the crux of the issue, we aim to help our clients communicate more coherently and successfully with their customers. Why does Idenna prioritise research? Everytime …

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St-Petrocs-Volunteer-Film-3-Idenna-Creative

Simon’s Story For Change As part of our Stories for Change initiative, I decided to use my time to create an advert for St Petrocs homeless charity to encourage people to volunteer for them. I have been volunteering for St Petrocs for over 6 months, and have taken part in several fundraising challenges and events. I thought I could use my skills as a filmmaker to give them something …

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RDA-Image-1-Idenna-Creative

Simon’s Story For Change For my Stories for Change project, I teamed up with The Riding for the Disabled centre in Chiverton. They provide a much needed service to clients with a range of disabilities that want to learn to ride horses – but it’s so much more than that. It’s a community; a place for fun and physiotherapy; and a place where everyone is treated equally as riders, …

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Final Straw-2

Cornwall Council: Life’s Better at 20mph Campaign The Brief In 2022 Idenna Creative won a tender with Cornwall Council on the rollout of revised speed limits in Cornwall – introducing 20mph areas initially in Falmouth & Penryn, Camelford and associated postcodes. From the initial brief and subsequent conversations with the Council’s Communications, Fire and Road Safety teams, Sustrans and Vision Zero, as well as local councillors, Idenna identified a …

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Mitchell-and-Webber-Tv-Ad-Image

In a world with never-ending technological advances, a forever-changing media landscape, social applications on the brain, phones at our fingertips and endless streams of adverts and information available 24/7 – where does TV actually fit in any more?  As humans living in the 21st century, we have adapted and evolved to take on a bunch of information all at once, from multiple outlets. Being a creative agency, we see …

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Desk with laptop and plant

I am writing this from my childhood bedroom; the same place where I wrote my dissertation, graduated, and started my first marketing job. This very room, where I wrote all my A-Level coursework, is now carrying me through my placement with Idenna. Living with your parents is not new but is becoming more common; so what does it mean to share an office with your mum and dad? Across …

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IMG_8030 resize

Cliché alert – what a year it’s been. Or … has it? I mean, there’s a very solid argument for saying “eveything’s changed”, but in terms of how it’s actually felt, for many people it’s been groundhog day: get up, walk to the desk in the sitting room, work, do your allotted hour’s worth of exercise, keep your community safe, stay sane, eat, sleep – rinse and repeat. As much …

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photo-1463936575829-25148e1db1b8

I’m obsessed, in the good way. Obsessed with sustainability, obsessed with finding new ways in which to limit our impact on the environment, and obsessed with leaving the planet a better place! Remember, there is no Planet B, so here are some top tips that you can start bringing to your office space to instantly up your eco game. 1. Choose a green electricity tariff that uses and invests …

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easter-11

I can’t remember when I first heard about/saw the creative triangle but I remember being impressed. “Here it is, the golden bullet to client relationships on creative projects. Show everyone from marketeers to company directors this simple triangle diagram; fast, cheap and creative. Explain that you can only have two out of the three options. Then we will all have the same expectations of a project, and the creative …

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Kickstart Scheme Jobs at Idenna Creative

Are you a young person looking to develop your career in Cornwall? We’re taking part in the government’s Kickstart Scheme, and we’re looking for: Junior Digital Marketer Social Media Creative Junior Artworker Researcher Production Assistant These paid roles will be funded for 6 months, with the possibility of becoming full-time once the scheme ends. Whether you’ve just graduated, or have the equivalent skillset, and are looking for work, this …

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