We’ve been working with Fluid Branding for a few years, having initially been recruited to aid with their social media, place their ads and create a funky brand film that showed off what Fluid Branding as a business do.
But, they soon approached us in need of something different – a partnering brand film that explored why they do what they do, something that would inspire their partners and customers alike and showcase that Fluid branding really are ‘more than just merchandise.’
The Idenna team got to work, holding discovery sessions with Fluid to identify the core values and pillars of their brand that would form the building blocks of our film: that one word kept coming up – “more.”
A spoken word creative treatment felt the best fit, conveying the honesty and approachability Fluid champion. A copywriter handled the script to reflect those early discussions and chapter out the key beats of a typical Fluid Branding journey, before working with filmmaker to storyboard the perfect accompanying visual storytelling.
‘What does it mean to be more?’ was produced over multiple days and locations, with the members of our film team taking on director and cinematographer roles to manage actors and aesthetics respectively in one of our biggest shoot and edit jobs to date.
What happened next?
Having flown through the approval process, the film now sits proudly on Fluid Branding’s website ‘About’ page, where it’s doing its job nicely as an introduction to their world.
It’s also the first piece of media shown at any convention Fluid attend – often debuting to thousands of people at a time – and was cut up into the scripted chapters as planned and dotted across social media by Idenna’s campaign team to tickle a new audience’s fancy.
Fluid’s reputation amongst both their peers and customers has never been higher, and they have reported a pick up in conversion numbers since the film’s launch. Safe to say, we delivered more.