The Scarlet is a world-class hotel, renowned and held in the highest regard for very good reason. Their customers are connoisseurs of comfort, style, sophistication and taste. The hotel film for The Scarlet wasn’t required to sell an already popular hotel, rather, to satisfy the curiosity held around the brand by an incredibly engaged audience. What does The Scarlet stand for?
We started with a very tight brief from The Scarlet team – they helped us understand the hotel and the customer experience from arrival and throughout their stay. Of course, we had lunch too – it wouldn’t be professional not to understand first-hand their extraordinary food.
We talked, we scribbled, we scripted. We repeated the process several times. We pitched, we tweaked, honed and refined. We auditioned, we tested, we shot, we edited and finally…
What happened next?
We delivered a unique hotel film that resonated perfectly – tongue in cheek but not too clever, classy but not too posh and totally on brand. With 19,000 views and hundreds of positive comments, the film has charmed evangelical customers and starry-eyed future guests alike.