Bountiful Cow
Brief
Idenna has always approached each project with a creative spark, introducing the passion that goes into everything we do – but always considering how the next one could be different!
Bountiful Cow was no exception to this! A fantastic chance to work with a leading media buying agency based in the heart of London – a well-known business in our very own sector that desired a new look and feel to evolve to that next level.
We were approached by Bountiful Cow to refresh the agency, the start of a new chapter in their journey that required a dedicated team of Idenna creatives. This brief allowed us to really investigate what would propel the agency to new heights – focusing on graphic design, web design, copywriting and producing a showreel that would be the center of the new Bountiful Cow brand.
The Plot
Kickstarting a collaboration within the Idenna team, the project led to a development of concepts that would become the bedrock of the new Bountiful Cow image.
Our Graphic Designer Kate worked on a new logo design that introduced a confidence that made them stand out from the rest of the herd! This included sharpening the brand colours to offer a playful but professional outlook; a brand with experience while maintaining a confidence to be themselves. Translating to the web design concept, Kate developed upon this new brand confidence to offer a unique perspective to Bountiful Cow’s website, producing visuals that speak for themselves – an interactive and colourful presentation of an agency that does what it says on the tin!
The visual aspect of the new Bountiful Cow was only part of the puzzle… Our copywriter Dan injected some playful words into the revamp that showcased a strong chemistry between visuals and copy – the perfect combination for a fresh look at a London agency. This outlined the key values of the business, with one key inclusion being how Bountiful Cow reclaimed their bovine puns – “No Bullshit.” “We don’t follow the herd.”. Dan worked to incorporate this new copy into the newly designed website and a brand guidelines document – setting the scene for an exciting future.
To bring this all together and leave no doubt over the presence of the new Bountiful Cow, our film team produced a showreel, a window into highlights of the agency’s best work – providing an essential link that showed prospective clients that Bountiful Cow do what they preach!
What happened next?
We made a trip down to London to present Bountiful Cow with the concepts our team of creatives had put together – let’s just say they were moo-ved by the transition that had been taken to improve the brand image, with one member of the team even saying they’d get a tattoo of Kate’s new logo!
This then led to launch, a new era for Bountiful Cow with a brand image and copy that spoke as loudly as their portfolio does – different from the herd but with experience and quality whisked into the formula.
