Lot 1 – Graphics Examples
Delt Shared Services
A shared services provider operating out of the South West, Delt approached Idenna with the task of changing the perception of their business. Whilst a heavily technology focussed company, Delt wanted to highlight the warm, welcoming culture provided by the people that comprise their staff, in the form of a completely redesigned website and open, approachable physical materials they often distribute.
After the initial website redesign garnered increased traffic and high praise from Delt themselves, Idenna were commissioned to extend this sense of personality into postcards, presentations and PDF resources for both in-person and online use. Acting as key social media resources to portray lots of information in a digestible way, or leaflets to serve as the stellar first impression of the business, the consistent, unique branding we curated for Delt successfully delivered on the briefed message of conveying their professional yet approachable personality visually.
Wildanet is an ISP providing super fast broadband solutions to businesses and the general public across Cornwall. Wildanet is a new business and is competing in a market dominated by well-established and well-funded businesses, such as Open Reach. They have a requirement for a versatile and agile creative agency to deliver a broad range of design materials, both for online and offline use and against established strategic and tactical objectives.
Idenna were briefed to create online and offline design materials for a variety of requirements; ranging from print and digital advertising, to stand design and delivery for events. Briefs have varied from working within tight parameters of an offer-led magazine design, to “can you make our Royal Cornwall stand look fantastic?” We worked with Wildanet to deliver above and beyond against all of their requirements, creating a steady flow of effective advertising and marketing material, including digital advertising assets, magazine advertisements, website banners, ambient advertising materials and stand design. Work for Wildanet has included both graphic design and illustration. From a creative perspective, our approach was to move their visual messaging beyond the technical delivery of their service and toward the emotive tangible benefit of connectivity that people crave.
Bodmin College Sixth Form
Bodmin College briefed Idenna to create a brand that separated their Sixth Form from the lower school and reflected not only the high standard of education that they deliver, but the personal support they provide for their students. More than anything, the new brand and vision had to reflect the ambitions, talents and, most importantly, individuality of their students.
Upon completing an innovative strategy centred around the inspirational, interchangeable Bodmin B – B Inspired, B Successful, B energised – we implemented the work in a modern prospectus that allowed students to ‘build their future’, using insertable course cards each with a strong and straightforward message, adding a die-cut ‘B’ on the front cover to further personalise it. We complemented this with a new website, and banners and flags.
The design and strategy allowed them to stand out amongst a sea of cookie cutter education providers and provided students with a contemporary Sixth Form identity that they could connect with. Utilising this brand we supply the sixth form with ongoing support for a broad cross section of their communications from day to day print and digital materials to large format branding for events and ambient advertising. We work on a retained basis with the Sixth Form and will regularly brief and debrief design projects on a monthly basis.