Lot 3 – Film and Photography Examples
A long term client with Idenna, Senso Systems have consistently used Idenna to produce content for their high-end line of technology products. Briefed with creating both in-situ photography of products within their showroom, and films of the various customer events the business has held over the years, our partnership with Senso has focussed on showing the quality of the products they sell, raising awareness for the business amongst heavy competition within the South West.
Overall, our time with Senso Systems has resulted in a steady increase in sales for the store, as well as a striking social media and website presence – as our photography and lifestyle films elevate the already impressive equipment to the next level.
Idenna were commissioned by Hello Fresh to produce photo and video content from their Supermarket Siesta event – designed to encourage people to avoid using supermarkets for a month and experiment with local, high quality suppliers. Highlighting the business attending the event with testimonial audio, product photography and film footage of their stalls on the day, Idenna produced a campaign that successfully raised awareness for these businesses and persuaded target online audiences to take action and click through to the various attendees.
Our unique approach to narrative-driven marketing, plus the quality of the film and stills Idenna created on the day, not only grabbed the attention of the public but led to a number of businesses in attendance partnering with Idenna for the own purposes!
Unlocking Potential were holding an awards evening for Cornish businesses, and briefed Idenna with producing a case study film featuring all the nominees for the evening. Visiting a variety of business across the county, tailoring shoots and solving problems at each site, Idenna filmed a number of testimonial interviews and lifestyle footage to create a genuine, insightful film that highlighted the personality of the various businesses.
Delivering on brief, the film was used at the event itself as a precursor to the awards, before ultimately ending up on various streams online – raising awareness for not only Unlocking Potential and the essence of their business, but also the interviewees thanks to the stellar product shots included in the end product.