Camborne Science and International Academy founded their pioneering Gifted STEM Pro-gramme last year, and we were given the challenge of branding and brochures to kickstart their launch. We were given the name Nexus as a brief; a connection or series of connections linking two or more things/ a central or focal point.
The function of the programme, as well as the meaning of Nexus, needed to be represented in the logo. Therefore, we needed to think about forms and shapes used in maths, science and technology. We looked for symmetry in nature, for example, dandelions and their seeds, movement in explosions and reactions in an atom.
What happened next?
The new logo reflects the fundamental elements of the programme, as well as the word Nexus, through the idea of connections and a central focus point. The logo and subsequent brochure, distributed to current and perspective students, were warmly praised for capturing the essence of the innovative Nexus Programme.