Abbotts Event Hire
Abbotts Event Hire is a Cornish business that supplies catering equipment to the hospitality sector across Cornwall and West Devon. Their customer group is specifically hotels, venues, restaurants and wedding planners.
Fulfilment of the specified brief
This brief was to create a compelling B2B brand and the requisite materials to effectively inspire prospective future customers to make sales enquiries. First, we worked with the Abbotts Event Hire team to create a brand identity that distinguished them from their parent company Abbotts Catering Supplies. This new brand was built to ensure there was synergy with their parent brand, an explicit clear connection to the hospitality sector and a fresh clear visual identity to ensure versatile effective marketing and positive sales. Once we established their new brand identity, we were tasked with creating marketing design collateral for their website, as well as staple offline marketing materials such as their brochure. We developed their materials to create outbound marketing assets such as social media and print advertisements.
This scheme of work would have been included within a broader contract of retained work for this client which included website development, marketing and strategy. Our hourly rate for graphic design services is £70 with the above scheme of work likely equating to approximately 100 hrs work, totalling £7,000 +VAT.
Their new brand and the subsequent delivery of the design assets has had a deep-rooted positive effect on outcomes for the brand, resulting in expanded reach, database and new customer acquisition. Their new brand identity, coupled with a clean and inspirational design approach, has allowed Abbotts to advertise effectively in publications such as Wed Magazine where they previously stood out for the wrong reasons. This activity has increased their presence and reach.
Key similarities between the project and proposed commission
This project is a B2B project that required design for a variety of online and offline situations. There was a requirement for Idenna to work to tight deadlines and briefs, and often to collaborate with the Abbots team to write the brief and inspire creative treatments from the ground up.