Vincent Tractors, a local supplier of farm equipment and machinery providing high quality machinery and brilliant customer service to Cornish farmers, plant operators and landowners, wanted to transform their brand and grow their core market in Cornwall. One of their main priorities was to have a brand new website that showcased online the huge range and variety of machinery available and could also provide local servicing for.
We designed a website experience which was clean, interactive and put Vincent Tractors ahead of their competitors. It catered for both young and old, and as part of our research found that the younger generation of farmers were very interested in technology advances with machinery, we made sure that each product showed detailed product information specs and had downloadable product brochures where available.
We also created customer testimonial video content which could feature on the website and social media, designed adverts and helped support growth on Facebook. We later designed and produced a table-style book for them to celebrate their 50th anniversary of Vincent Tractors.
What happened next?
Vincent Tractors have an ecommerce website that they now run and manage by themselves, and they have gained a much wider audience online and on social media. The website and social media platforms work very well together. They also now sell parts online and are leading the way in their industry.