Mitchell & Webber
As Mitchell and Webber expanded into Somerset, this Cornish family business wanted to stay true to their strapline ‘Your Local Oil Supplier’. With oil, you’re not selling the product as such, with customer service being incredibly valuable. The ad needed to reflect the easy, relaxed and fun nature of the business, whilst portraying the message “we understand our customers.”
We put our heads together and came up with a script which would appeal to the South West customer base. We recruited local actors (an ex police officer and a farrier), found an idyllic location that was unquestionably regional, spent a whole day filming and distributed to TV producers.
What happened next?
We quietly launched the ad on Mitchell and Webber’s YouTube channel and without promotion, it achieved 4,500 views overnight and became a conversation piece throughout the campaign and beyond.